Our Story

Ever since I was a kid I’ve been fascinated with the ocean and marine life. When I saw the viral video going around in 2017 of a sea turtle with a straw stuck in its nose - I knew I had to do something.


After seeing that video I started to research plastics in our oceans. Turns out more than 8 million tons of plastic enter our oceans every year. Most of these plastics are from single-use items that are used once and thrown away. The simplest, and most unnecessary item of all, is the straw. 500 million straws are used every day in America alone. Straws, as with many small plastics, are a huge threat to wildlife. According to the National Oceanic and Atmospheric Administration, plastic straws are one of the top five most common items found on our shores during International Coastal Cleanups. I figured if we have reusable grocery bags, food containers, and water bottles why not have a reusable straw that’s actually easy to carry around? That’s how I came up with the Fin straw. Fin means The End and that’s what I hope this product will be - the end of plastic straws.